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Abstract

The committee was set up to make a proposal for an action programme promoting product development for the purpose of cultural tourism based on the Government Resolution on Finnish Tourism Policy, the Finnish Tourism Strategy up to 2020 and the proposal for a Finnish cultural exports development programme for 2007-2011. The development of cultural tourism supports the aim of the Vanhanen II Government to bolster the creative economy and the contribution of culture to the national economy by increasing cultural exports and cultural entrepreneurship.

The aim of the programme is to activate and support the development of culture-based products for tourism and thereby ma-ximise earning potential and employment in the arts and culture. The goal is to achieve internationally attractive and competitive cultural tourism products and services, and to enhance the image of Finland as an attractive destination in cultural tourism.

During its term, up to 2013, the committee will promote and implement the following development measures geared to boosting product development for cultural tourism purposes by:
- enhancing the knowledge base and statistics
- developing a model for product development
- developing production business and producer operations
- strengthening Finland’s cultural competitive identity
- developing cultural events for tourism purposes
- consolidating cooperation and networking, and
- increasing the use of instruments on offer in the European Union and international organisations.

The development measures have been concretised into 16 actions.

The programme will primarily have recourse to existing systems and structures. A vital element is cooperation between the cultural and tourism sectors.

The committee will monitor and evaluate the implementation of the programme throughout its terms from 1 October 2007 to 31 December 2013 and issue annual reports on the implementation to the Cultural Exportation Steering Group.